Representing an idea, service or product in an immobile symbol is a task that goes back to the ancient Egyptians, who "marked" their cattle with hot plates with the simple purpose of identifying and distinguishing it from others. Over time, this dynamic helped create a business as the brand, represented in large part by the logo, became an almost natural indicator of the value … [Read more...] about 5 errors that you should avoid in your logo and 5 items that you can’t miss